There used to be a time when I would get on the internet and flashing banners, scrolling advertisements, and pop up contents would get my attention.  Even now when I use my Gmail account, it scrolls my conversations and lists links on the side margin in relation to what I’m talking about with my friends and family.  Only, what I have accustomed myself to do now is ignore them.  I watch television on my laptop with limited commercials, and when I did have cable I knew exactly how many minutes I should wait at the beginning of a show to start watching so I could fast forward through all the commercials and still not find out the cliff hanger on Facebook before I got to the end.

Marketing is changing and with it, we must change – Enter: Content Marketing.  Content Marketing is simply a practice of consistently recreating relevant content with the intention of changing or growing the consumers behavior.  This is done through online marketing means.

This is something everyone is talking about, but doesn’t know how to do, doesn’t have the time to invest in it, and can seem overwhelming.  Here are a few interesting statistics from fatjoe.co.uk to give a little direction on how content marketing effects business:

  • 7 in 10 consumers say they prefer to learn about a company through a collection of articles, rather than an ad
  • 78% believe companies providing custom content are interested in building good relationships
  • 87% of B2B marketers use social media to distribute content
  • 67% of B2B companies with blogs generate more leads per month on an average than non-blogging firms.

Your content matters and people are reading it.

The Bottom Line:  What’s it going to cost?  Marketing is overhead plain and simple, but content marketing is not just a trend it’s the new way to do business.  On average, marketers spend a quarter of their budget on content marketing, and 62% outsource their content marketing.  The smaller the company the more allocated funds on average are spent on this.  Content Marketing will generate business.  It helps reinforce relationships and encourage new ones.  If you haven’t started a plan, start one.

It will change how you’ve done things in the past, but it will help you keep doing things in the future.  The time is now, internet marketing is growing, and people are moving toward it, let your company’s voice be heard.

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