It’s 5:45 pm and you have 15 minutes to get your final proposal effort out the door to make the post for overnight delivery to hit your deadline at 10:00 am tomorrow.  Your shoes are under your desk, you shirt is sticking to your back, and you are frantically thumbing through your final print to make sure all your “I’s” are dotted and your “T’s” are crossed.  You make the truck, finalize your day, and go home for a glass of wine.  Anyone who has ever had to put a proposal together, has been here.  It’s a terrible feeling and all you can think is, Did I get everything in there I was supposed to?

Enter Red Team Review.  Coming from a larger firm I have heard this statement over and over again, but after having lunch with a Marketer from a small firm recently I realized she has never had to do one.  My thought is, no matter the size of your firm, you can always benefit from a Red Team Review.  The worst is to spend days, weeks, or a month of your life diligently putting together an important work-winning proposal to miss out on the win because your eyes were weary from looking at it for so long.  Get help, have a review, and better your chances of making the shortlist.

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